E você, ri-se de quê?

"Laughter is a condition of ideology. It provides us with distance, the very space in which ideology can take its full swing. It is only with laughter that we become ideological subjects, withdrawn from the immediate pressure of ideological claims to a free enclave. it is only when we laugh and breathe freely that ideology truly has hold on us - it is only here that it starts functioning fully as ideology, with the specifically ideological means, which are supposed to assure our free consent and the appearance of spontaneity, eliminating the need for the non-ideological means of outside constrain"

Dolar, M. 1986 p.307 citado por Zupancic, A. 2008 The Odd One In. MIT Press

Zupancic tendo por base esta citação acrescenta:

"It is very important to keep this point in mind, especially in times when freedom and free will humor, a «positive attitude», and a distance towards ideologies have become the principal mode of the dominant ideology. The humanist-romantic presentation of comedy as intellectual resistance in the form of keeping a distance to all that is going on around us is not at all what will interest us in comedy: If a truly subversive edge of comedy exists - as I believe it does - it is to be sought elsewhere.
In the contemporary ideological climate it has become imperative that we perceive all the terrible things that happen to us as ultimately something positive - say as a precious experience that bear fruit in our future life. Negativity, lack, dissatisfaction, unhappiness, are perceived more and more as moral faults - worse, as a corruption at the level of our very being of bare life. There is a spectacular rise of what we might call a bio-morality (as well as morality of feelings and emotions), which promotes the following fundamental axiom: a person who feels good (and is happy) is a good person; a person who feels bad is a bad person. It is this short-circuit between the immediate feelings/sensation and the moral value that gives the specific color to the contemporary ideological rhetoric of happiness. This is very efficient, for who dares to raise her voice and say that as a matter of fact, she is not happy, and that she can't manage to - or worse, doesn't even care to - transform all the disappointments of her life into a positive experience to be invested in the future? "

pp. 4-5